The Digital Marketing Canvas (DMC)

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The Digital Marketing Canvas (DMC) is a practical tool designed to help businesses develop a comprehensive digital marketing strategy that drives growth. It employs the principles of Design Thinking, allowing users to succinctly describe their project, identify their target audience, define their value proposition, and set clear objectives. The DMC guides users through a step-by-step process to analyze the market, competitors, and customer needs, ensuring a data-driven approach to strategy formulation. With the DMC, businesses can create a cohesive and effective digital marketing plan that aligns with their overall business goals, leading to increased brand awareness, lead generation, and revenue growth.